Jung Hee Choi
Jung Hee is a plotter, schemer and a dreamer for social justice. For over 20 years, she has been designing and leading strategies that help organizations win campaigns, change narratives and lift community voices. From 2006-2014, Jung Hee was the communications director and chief architect of the communications program and strategies at Community Coalition in South Los Angeles. In her time at the Coalition she worked on numerous policy campaigns that resulted in millions of dollars for schools, community-driven public safety policies and greater resources for communities and families. Prior to joining Power California, Jung Hee was a consultant working with some of Southern California's top social justice organizations to develop smart, high impact communications, media and narrative strategies. She joined Power California's team in 2018 as the senior communications director. In 2019 she became the Associate Director, Communications & Policy Strategies. In her current role, she oversees strategies and campaigns to build power of young people, shift narrative and advance policies that will transform California to a more just and equitable state for all.
Borrowing a saying from her daughter, she "thanks the goddesses" for being able to work for social change the last two decades while raising a family. She lives in Los Angeles with her husband and two children, whom she hopes will help lead the next generation of social justice schemers and dreamers.