Fermin is a former unaccompanied minor, first in his family to graduate college and a new father. Fermin brings over a decade of experience working at the intersection of narrative shift, strategic communications, and digital advertising. Before joining Power California in 2019, Fermin was the head of social and digital media for SEIU Local 2015, California’s largest labor union, where he ran integrated digital campaigns that helped win pro-worker policies, new contracts, and increased union membership and engagement. Fermin has also led the communications efforts of Californians for Justice and the Community Coalition of South Los Angeles. A veteran of local and state political campaigns, he served as the data manager for LA Councilmember Marqueece Harris-Dawson successful bid to the Los Angeles City Council. Over the years, Fermin has been at the forefront of using storytelling, technology and digital tools to win campaigns to reform the criminal justice system (Prop 47), increase state funding for education and passing the #FightFor15 minimum wage law in California that raised wages for over 5 million workers. A Salvadoran refugee who cut his teeth in undocumented student organizing, he was one of the founders of Students United to Reach Goals in Education (SURGE), a social justice student-led organization at CA State University LA for and by undocumented college students. Fermin serves on the Board of Directors of the ACLU of Southern California.