MISSION

Power California harnesses the energy of young voters of color and their families to create a state that is equitable, inclusive and just for everyone who calls California home.

VISION

We envision all who call California home – regardless of citizenship – participate fully in decision-making for a just, safe, and culturally-vibrant state.

EMPOWERING YOUNG VOTERS

We focus on youth of color, who make up 75% of voters under 25 and 50% of whom have an immigrant or refugee background. We are building a movement of young voters of color and their families from diverse backgrounds: Black, Latinx, AAPI, Native, LGBT, currently and formerly incarcerated, and undocumented and citizens.

VOTER ENGAGEMENT

We inform, educate and mobilize young people of color and their families to engage in civic decision-making to transform their strength in numbers into real political power at the polls. We have pre-registered and registered more than 100,000 young voters and engaged in more than 609,000 voter conversations in the last several elections.

LEADERSHIP TRAINING

We cultivate the leadership of young people of color to organize, shape, and determine California’s future. We lead, support and coordinate with local community partners on electoral campaigns to leverage our collective power and strength. We invest resources and training in local communities to build leadership and capacity to run electoral campaigns and movements. Over 7,000 young leaders of color have successfully participated in our training programs and workshops.

BUILDING A MOVEMENT

We are building a voting bloc of young people and families of color to win policy victories, and hold leaders accountable and meet the aspirations of our communities. With our partners, we advance equity and justice for communities of color by advocating for affordable housing, criminal justice, immigrant, educational justice and other systems reforms.

CULTURAL SHIFT

We believe culture matters – especially in California, which is on the cutting-edge of defining and redefining cultural trends for the nation at large. Power California uses art, stories, and other cultural and communications strategies to shift public will toward embracing the rich diversity of California and more equitable and just outcomes for all. We work with artists and a community of creatives to engage communities and help elevate the voices of underrepresented Californians. We also work with a number of artists and influencers to amplify youth voices. Check out our poster gallery.